Professor Jim Macnamara

Name:	Professor Jim Macnamara
Position:	Professor
Organisation:	University of Technology Sydney
Department/Division:	Communication & Learning Group
Primary Areas:	Advertising, marketing & PR
	Media & journalism
Expertise:	New media,; social media, media studies, public relations, measurement of PR, evaluation of PR, advertising, corporate communication
Organisation type:	Academic
Website:	www.uts.edu.au
Personal Website:	www.jimmacnamara.com/
Notes:	Jim had a 30-year career in professional communication practice before joining UTS, spanning journalism, public relations, advertising and media research. He founded media research firm, CARMA Asia Pacific, and headed the firm for a decade, and is a former National President of the Public Relations Institute of Australia.
Expert's direct contacts:
Phone:	+61 2 9514 2334
Fax:	9514 2776
Mobile:	0414 998 930
This expert is available for:	Research collaboration, Consulting work, Conference presentation opportunities, Other speaking engagements

Media Contact: (Note: For journalists only)
Contact:	Terry Clinton
Phone:	+61 2 9514 1623
After Hours:	0419 293 261
Fax:	+61 2 9514 1616
Postal:	Marketing and Communication Unit University of Technology, Sydney PO Box 123 Broadway NSW 2007 Australia

Publications:	BOOKS: Macnamara, J. [in print], Emergent Media and Public Communication Practices: The 21st Century Media (R)evolution and its Implications for Practitioners and Society, Peter Lang, New York. Macnamara, J. 2006, Media and Male Identity: The Making and Remaking of Men, Palgrave Macmillan, London. Macnamara, J. 2005, Jim Macnamara’s Public Relations Handbook, 5th edn, Archipelago Press, Sydney. BOOK CHAPTERS: Broom, G. & Macnamara, J. 2009, ‘Evaluation’, in G. Broom, Cutlip & Center’s Effective Public Relations, 10th edn, Pearson Prentice Hall, Upper Saddle River, NJ, pp. 349-76. Macnamara, J. 2008, ‘Research and evaluation’, in C. Tymson, P. Lazar & R. Lazar, The New Australian & New Zealand Public Relations Manual, 5th edn, Tymson Communications, Sydney, pp. 118-53. (First published 2002) PAPERS: Macnamara, J. 2009, ‘Australian federal government online public consultation trials and the Obama phenomenon: Latest trends in e-democracy’, in T Flew (ed.), Communication, Creativity and Global Citizenship: Proceedings of the Australia & New Zealand Communication Association Annual Conference 2009, 8-10 July, Queensland University of Technology, Brisbane. Macnamara, J. 2008, ‘Internet media and the public sphere: The 2007 Australian e-electioneering experience’ Media International Australia incorporating Culture & Policy, no. 129, November, pp. 7-19. Macnamara, J. 2008, ‘E-Electioneering: Use of new media in the 2007 Australian federal election’, in E Tilley (ed.), Power and Place: ANZCA 2008: Proceedings of the Australian and New Zealand Communication Association Conference 2008, 9-11 July, Massey University, Wellington, New Zealand, http://www.massey.ac.nz/?aaac11238s Macnamara, J. 2005, ‘Media content analysis: its uses, benefits and best practice methodology’, Asia Pacific Public Relations Journal, vol. 6, no. 1, pp. 1-34. Macnamara, J. 2005, ‘Two-tier evaluation can help corporate communicators gain management support’, PRism, vol. 4, no. 2, http://praxis.massey.ac.nz/evaluation.html Macnamara, J. 2004, ‘Research for multi-cultural and cross-cultural communication’, Journal of Communication Management, vol. 8, no. 3, London, pp. 322-34. Macnamara, J. 2000, ‘The ad value of PR’, Asia Pacific Public Relations Journal, vol. 2, no. 1, Canberra University, pp. 99-103. Macnamara, J. 1999, ‘Research in public relations: A review of the use of evaluation and formative research’, Asia Pacific Public Relations Journal, vol. 1, no. 2, Canberra University, pp. 107-33.