Name: |
Dr Isaac Cheah |
Position: |
Senior Lecturer |
Organisation: |
Curtin University |
Department/Division: |
School of Marketing |
Organisation type: |
Academic |
Website: |
www.curtin.edu.au |
Primary Areas: |
Advertising, Marketing & PR (Marketing) |
Expertise: |
Consumer behaviour, including attitudes of consumers to products in relation to where they are manufactured/owned. |