Professor Ian Lings

number of hits
15 since 18 Jun 2015

last updated 28 October 2019
Visit us on Facebook Visit us on Twitter

Professor Ian Lings

Name: Professor Ian Lings
Position: Head of School
Organisation: Queensland University of Technology
Department/Division: Advertising, Marketing & Public Relations
Organisation type: Academic
Website: www.qut.edu.au
Primary Areas: Business & Management
Advertising, Marketing & PR (Marketing)
Expertise: Internal marketing; Employee behaviour; Service delivery; Customer satisfaction; Service satisfaction; Employee branding; Employer branding; Operations management; Human resources management
Notes: Professor Lings authored the seminal article on Internal Market Orientation (IMO), synthesising knowledge from the fields of operations management, human resources management, psychology and marketing to develop a model describing physical and socio-emotional processes of service delivery. He has received several awards, including the Chartered Institute of Marketing Research Excellence Prize.