Dr Kate Letheren

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last updated 26 July 2016
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Dr Kate Letheren

Name: Dr Kate Letheren
Position: Lecturer
Organisation: Queensland University of Technology
Department/Division: Advertising, Marketing & Public Relations
Organisation type: Academic
Website: www.qut.edu.au
Primary Areas: Advertising, Marketing & PR (Marketing)
Expertise: Consumer psychology; Communication; Anthropomorphism; Spokes-character; Marketing education; Tourism marketing; Social media; Relationship management
Notes: Dr Kate Letheren is an active researcher in the areas of consumer psychology and communications, with a specific focus on anthropomorphism, anthropomorphic tendency, robotics, smart services, and spokes-characters. She also holds a research interest in marketing education and sits on the editorial board for the Journal for the Advancement of Marketing Education and the Marketing Education Review.