Professor Gayle Kerr

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last updated 26 June 2015
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Professor Gayle Kerr

Name: Professor Gayle Kerr
Position: Professor of Advertising
Organisation: Queensland University of Technology
Department/Division: Advertising, Marketing & Public Relations
Organisation type: Academic
Website: www.qut.edu.au
Primary Areas: Business & Management
Advertising, Marketing & PR (Advertising)
Expertise: Advertising management; Advertising strategy; Integrated marketing communication; Advertising self-regulation; Consumer engagement; Consumer empowerment; Digital media; Social media; Online social network; Blogs; Online brand communities; Online lobby groups; Advertising education; Integrated Marketing Communication education
Notes: Professor Gayle Kerr's research has attracted industry interest and also university funding for her projects. She is also the co-author of the highest selling marketing communication textbook in Australia. Gayle is the founding President of the Australia and NZ Academy of Advertising and the first non-US member of the Executive of the American Academy of Advertising.