Dr Bruce Perrott

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last updated 08 October 2010
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Dr Bruce Perrott

Name: Dr Bruce Perrott
Position: Research Director, Marketing Strategy and Technolo
Organisation: University of Technology Sydney
Department/Division: School of Marketing
Organisation type: Academic
Website: www.uts.edu.au
Primary Areas: Business & Management
Advertising, Marketing & PR
Expertise: Brands and brand management, new products and new product management, business/marketing strategy in health care, marketing strategy, business strategy, strategic planning, board of directors Ð management communication/liaison, board of directors Ð governance, board of directors Ð marketing accountability, e-business marketing