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last updated 01 September 2005
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Associate Professor Paul Steffens

Name: Associate Professor Paul Steffens
Position: Associate Professor
Organisation: Queensland University of Technology
Department/Division: Brisbane Graduate School of Business
Organisation type: Academic
Website: www.qut.edu.au
Primary Areas: Business & Management
Advertising, Marketing & PR
Expertise: Product marketing; Innovation management; Diffusion of innovation; New product development; Product life cycles; Strategic management of innovation; Marketing new technologies; Intellectual property management