Dr Petra Bouvain

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last updated 13 October 2016
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Dr Petra Bouvain

Name: Dr Petra Bouvain
Position: Assistant Professor
Organisation: University of Canberra
Department/Division: Business and Government
Organisation type: Academic
Website: www.canberra.edu.au
Primary Areas: Environment (Sustainability)
Advertising, Marketing & PR
Expertise: Corporate Social Responsibility and brand value, Digital Marketing, marketing communication, online marketing communication, advertising, website analysis,website, strategic marketing, marketing mistakes, branding, automotive industry, corporate social responsibility, internet, social network marketing,marketing mistakes, ethics in marketing, selling, sales,
Notes: Firms need to maintain a balance between the performance expectations of society in the 21st century and the financial expectations of shareholders. The relationship between Corporate financial performance linked to reputation and brand value in different settings is the focus of my research. Digital Marketing and methodologies to analyse online presence of organisations is another research focus