Dr Roberta Crouch

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18 since 13 Oct 2011

last updated 13 December 2013
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Dr Roberta Crouch

Name: Dr Roberta Crouch
Position: Program Director - Wine Business
Organisation: University of Adelaide
Department/Division: Business
Organisation type: Academic
Website: www.adelaide.edu.au
Primary Areas: Advertising, Marketing & PR (Marketing)
Wine & Viticulture
Expertise: Consumer ability to accurately assess extrinsic product cues; The quantification of consumer knowledge and self confidence; Country of Origin effect - development and influence of country image; Influence of price on consumer assessment of quality and subsequent purchase intentions; Crisis management; Social Media; Brand Communities / Virtual Communities; Wine Marketing; Services Marketing
Notes: Outstanding Reviewer Award - International Journal of Wine Business Research Highlighted Researcher for the Business School - Inaugural Research Week Program - 2011 University of Adelaide