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last updated 19 September 2012
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Professor Lynne Eagle

Name: Professor Lynne Eagle
Position: Professor of Marketing
Organisation: James Cook University
Department/Division: School of Business
Organisation type: Academic
Primary Areas: Business & Management
Social Issues & Public Policy
Expertise: Social marketing; Behaviour change; Communication of science; Marketing communication effects and effectiveness;
New, emerging and hybrid media forms (including advergames, serious games); Trans-disciplinary approaches to sustained behaviour change in social marketing / health promotion / environmental protection campaigns.