Dr Steve Goodman

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last updated 08 May 2013
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Dr Steve Goodman

Name: Dr Steve Goodman
Position: Senior Lecturer
Organisation: University of Adelaide
Department/Division: Business
Organisation type: Academic
Website: www.adelaide.edu.au
Primary Areas: Advertising, Marketing & PR (Marketing)
Wine & Viticulture
Expertise: Wine marketing, consumer choice, supply chain marketing, marketing strategy, services marketing
Notes: Competitive Research Grant Funding

•Goodman, S (2006) ‘Mapping the Influencers of Consumer Choice for Wine Selection (On and Off-Premise) in Key export markets’ – Grape and Wine Research and Development Corporation (GWRDC)
•Goodman, S (2009) ‘Mapping the Decision Influencers along the Wine Industry Supply Chain’ – Grape and Wine Research and Development Corporation (GWRDC)